Zero to Hero by adidas

Over 25% of girls stop playing sports between the age of 14-17 because they don’t see a future. 

The biggest barrier is the lack of money. 

Zero to Hero ,a new way of sponsoring young girls that transforms the Adidas website

into an online investment platform in which every female athlete can subscribe. 

CASE STUDY

AD: Ignacio Gonzalez Sbiglio

AD: Gautier Fenestraz

AD: Marta Berardini

Creation date: 1/2019