Zero to Hero by adidas
Over 25% of girls stop playing sports between the age of 14-17 because they don’t see a future.
The biggest barrier is the lack of money.
Zero to Hero ,a new way of sponsoring young girls that transforms the Adidas website
into an online investment platform in which every female athlete can subscribe.
AD: Ignacio Gonzalez Sbiglio
AD: Gautier Fenestraz
AD: Marta Berardini
Creation date: 1/2019