Nowadays people have access to questionable ‘news’ sources on the web. 

That’s why we came up with The Fake Times, a new section in The Times&The Sunday Times that treats fake news for what it really is: entertainment.

In this way we remember people that considered news and content are worth your time and worth paying for and we drive online subscriptions, engaging a relatively younger audience with fresh and fun contents. 

The Fake Times by The Times

CASE STUDY

AD: Ignacio Gonzalez Sbiglio

AD: Gautier Fenestraz

CW: Marta Berardini

Creation date: 1/2019