Ignacio Gonzalez Sbiglio

Creative Art Director

IL SOLITO by Amex

Small merchants know their customers' tastes and preferences better than anyone else. For this reason, only in their shops can you hear “Il solito” (the usual order).

Through copy ads we will always give a different meaning to the word "SOLITO", based on the extremely personal tastes of each individual customer.

AD: Ignacio Gonzalez Sbiglio

CW: Marta Berardini

Creation date: 10/2020

WE ARE SOCIAL