Young adults want to be interesting when meeting other people. That is the way to impress and stand out.
We will show these people through an Out of Home campaign with touchpoints where having good chat is important: pub, dates, coffee breaks and car rides, encouraging young adults to try Audible and pull it off.
Be good chat by Audible
AD: Ignacio Gonzalez Sbiglio
CW: Lucas Dangavs
Creation date: 02/2020